Google Making Mobile First

Google Making Mobile First

On November 4, 2016 Google announced on their Webmaster Central Blog that they have begun experiments to make our index mobile-first and that: Our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to...
HTTPS and SEO

HTTPS and SEO

Secured webpages via HTTPS are commonplace for online stores or cases where you’re accessing private information—for instance, when purchasing a book on Amazon.com or logging into to Gmail. You know you’re on a secured page when you see “HTTPS”...
Asking the Right Questions

Asking the Right Questions

A key to a successful content project is being prepared before you begin creating anything. That means you need to ask the right questions well ahead of any content work. While the specific questions will change based on the project, here are some questions that are...
Health Care Focuses Up, and So Does HCIC

Health Care Focuses Up, and So Does HCIC

The annual Healthcare Internet Conference occurred in November in Orlando, and as usual it offered numerous sessions of interest to healthcare web, marketing, and communications teams. It had been a few years since I’d attended one; with fresh eyes, I noticed...
Against Content Minimalism

Against Content Minimalism

At the recent 2015 Healthcare Internet Conference in Orlando, several groups presented on content strategy. I sensed a clear theme: Slim is in. Everybody wants to cut content. I’m taking a stand against this. Not because we’re a content-first company, but...

What You Should Know About Responsive Design

Let’s just agree up front that mobile devices have changed the web and there’s no going back. One of the results of this web evolution has been a term you may be getting tired of: responsive design. Responsive design is, at its core, a straightforward...

Bring on the Robowriters

I’m being replaced by machines, and I’m okay with it. Over the past few years, several companies have developed software and algorithms that can take basic data and transform it into content for their sites. Newspapers use these tools to write simple...

Poor Image Tags: SEO or Accessibility Issue?

A recent report on on-page SEO by Raven Tools took the data obtained by their Site Auditor product—data from over 200 million pages crawled—and summarized their findings. Their #1 key finding was that 78 percent of all on-page SEO issues were image related. They went...