Who Should You Trust with Content Entry?

Who Should You Trust with Content Entry?

A website redesign can be a long, arduous process. When you finally make it to the point that your content management system is ready to be filled with the well-written, accurate, and up-to-date content you’ve spent months creating, you may feel like all the hard work...
Best of Intentions

Best of Intentions

I’ve written before about keeping the content experience clean and lean, and after every redesign project I work on, my feelings about it get stronger. (If you’re one of my kids who’s around when I start sighing and throwing my hands up, you might even say I get a...
Consistency Across Content Creators

Consistency Across Content Creators

When you’re dealing with a large-scale web redesign, you’re talking about a lot of content. And when you’re talking about a lot of content, you’re going to need more than one writer to create it all. Unfortunately, it’s never just as simple as throwing a caravan of...
Keeping it Clean and Lean

Keeping it Clean and Lean

We work with many of our clients on a long-term basis – and something that comes up often is the request to add new pages to a site. This isn’t inherently bad – there are a lot of solid reasons for creating new pages. However, far too often a request for a new page...
Google Making Mobile First

Google Making Mobile First

On November 4, 2016 Google announced on their Webmaster Central Blog that they have begun experiments to make our index mobile-first and that: Our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to...
HTTPS and SEO

HTTPS and SEO

Secured webpages via HTTPS are commonplace for online stores or cases where you’re accessing private information—for instance, when purchasing a book on Amazon.com or logging into to Gmail. You know you’re on a secured page when you see “HTTPS”...
Asking the Right Questions

Asking the Right Questions

A key to a successful content project is being prepared before you begin creating anything. That means you need to ask the right questions well ahead of any content work. While the specific questions will change based on the project, here are some questions that are...
Health Care Focuses Up, and So Does HCIC

Health Care Focuses Up, and So Does HCIC

The annual Healthcare Internet Conference occurred in November in Orlando, and as usual it offered numerous sessions of interest to healthcare web, marketing, and communications teams. It had been a few years since I’d attended one; with fresh eyes, I noticed...