Content strategy posts

How We’re Using AI

Like many of you, we’re trying to stay on top of the latest developments in AI — though the speed of change makes that feel like a Sisyphean task. In the past year, we’ve gone from exploring options to experimenting to adopting what works (and discarding what...
What’s Your Plan?

What’s Your Plan?

At the start of many web site relaunch projects, “content governance” gets brought up by someone in the room. Content governance is a set of guidelines for how content gets created, approved, published, and maintained. Too often though, by the time the launch rolls...

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Writing for Accessibility

Writing for Accessibility

In making the conference rounds this year, we’ve noticed a lot of talk about making digital content accessible for people with all kinds of abilities and disabilities. The good news for content writers and editors is that a lot of making content accessible for screen...

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Best of Intentions

Best of Intentions

I’ve written before about keeping the content experience clean and lean, and after every redesign project I work on, my feelings about it get stronger. (If you’re one of my kids who’s around when I start sighing and throwing my hands up, you might even say I get a...

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Keeping it Clean and Lean

Keeping it Clean and Lean

We work with many of our clients on a long-term basis – and something that comes up often is the request to add new pages to a site. This isn’t inherently bad – there are a lot of solid reasons for creating new pages. However, far too often a request for a new page...

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