Writing posts

How We’re Using AI

Like many of you, we’re trying to stay on top of the latest developments in AI — though the speed of change makes that feel like a Sisyphean task. In the past year, we’ve gone from exploring options to experimenting to adopting what works (and discarding what...
AI Test Drive, Part One: ChatGPT

AI Test Drive, Part One: ChatGPT

There’s been quite a bit of buzz about artificial intelligence-powered programs and the implications for education, business, and interpersonal communication. We wanted to better understand the power of these tools and what they mean for businesses and organizations that create content. Here’s what we’ve learned.

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Writing for Accessibility

Writing for Accessibility

In making the conference rounds this year, we’ve noticed a lot of talk about making digital content accessible for people with all kinds of abilities and disabilities. The good news for content writers and editors is that a lot of making content accessible for screen...

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Best of Intentions

Best of Intentions

I’ve written before about keeping the content experience clean and lean, and after every redesign project I work on, my feelings about it get stronger. (If you’re one of my kids who’s around when I start sighing and throwing my hands up, you might even say I get a...

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