President and Chief Content Officer
Michael brings more than 20 years of experience creating web content and content strategies for organizations including Johns Hopkins Medicine, Duke University, UT Southwestern Medical Center, and Blue Cross of California.
He served as Associate Director of Web Strategy at Duke Medicine. He oversaw more than 20,000 pages of content on sites that encompassed dukehealth.org, the flagship site for the Duke University Health System, and the Duke Departments of Medicine and Surgery, which focused on the Duke University School of Medicine.
In subsequent projects with Gowan Communications, Michael worked closely with UT Southwestern and Hopkins Medicine to create data-driven content strategies and develop content such as physician profiles to help patients and doctors connect. At the Duke University Pratt School of Engineering, he developed the organization’s web content strategy, managed social media campaigns, and led a complete site redesign.
He is also a journalist who writes on technology, music, and other topics for Maxim, Men’s Journal, Macworld, Tom’s Guide, and other publications and sites.
Chief Technology Officer
With over 25 years experience working with the Web, Bart is a director and strategist with expertise building usable, beautiful web solutions. He has guided countless web projects to success as a web team leader and has particular interest in content management systems (CMS), accessibility, usability, and best practices.
He served as Director of Web Strategy at Duke Medicine where he lead a team that included writers, designers, and developers who were responsible for a portfolio of sites comprising over 20,000 pages and garnering millions of visits per month. One project that was especially successful was a physician directory that compiled content from multiple sources, de-duplicated and refined, syndicated to other websites, and presented on the web as a user-friendly, searchable directory.
At Gowan Communications Bart handles aspects of projects touching on technology — from front-end to back-end — and is adept of evaluating websites based on metrics, usability, SEO, and accessibility. He is also the resident SEO expert with experience identifying opportunities, keyword research and tracking as well as the technology elements of a website that affect search ranking.
In his free time Bart likes to perform with his improv troupe, Actors Improv Theater.
Director of Content Strategy
As Director of Content Strategy, Rachel helps plan, create, and manage web content projects that support our clients’ goals and strategic priorities. At Gowan Communications, she has worked on large content projects for clients such as the Johns Hopkins School of Medicine, Duke University, and Penn State.
Rachel has nearly 20 years of experience bringing ideas to life through writing, editing, and visual storytelling. Previously, she co-founded a video agency that helped purpose-driven organizations raise money and boost visibility. Her accomplishments include helping a nonprofit increase donations by 136% and a social enterprise triple its rate of new Facebook followers.
She also worked as a copywriter at a creative agency, where she wrote web content for clients such as Fidelity Investments, Barnes & Noble, and AOL. Her work has earned an Emmy (Midsouth chapter), a MarCom Gold Award, and several awards from the NC Press Association.
Director of Project Management
Jennifer has 20 years experience in marketing communications for various brands in the consumer package goods, automotive, medical and airline industries. She specializes in account and project management and digital marketing content creation.
Most recently, Jennifer has served as a marketing consultant, focusing on website and social media content strategy.
When not working on all things internet marketing, she enjoys spending time with her family — preferably at the beach!