We’re content optimists.
Gowan Communications Group, LLC, provides content strategy, writing, and editing services for health care organizations and academic institutions.
Focusing on user tasks, search engine optimization and measurable results, we develop strategies and deliver content that connects with your audience. Learn about our services.
Our team includes experts in content strategy, SEO, analytics, marketing, writing, editing, and copy editing, with experience in medical and health content, academic and university settings, as well as private industry.
President and Chief Content Officer
Michael brings more than 15 years of experience creating web content and content strategies for organizations including Johns Hopkins Medicine, Duke University, UT Southwestern Medical Center and Blue Cross of California.
He served as Associate Director of Web Strategy at Duke Medicine. He oversaw more than 20,000 pages of content on sites that encompassed dukehealth.org, the flagship site for the Duke University Health System, and the Duke Departments of Medicine and Surgery, which focused on the Duke University School of Medicine.
In subsequent projects with Gowan Communications, Michael worked closely with UT Southwestern and Hopkins Medicine to create data-driven content strategies and develop content such as physician profiles to help patients and doctors connect. At the Duke University Pratt School of Engineering, he developed the organization’s web content strategy, managed social media campaigns, and led a complete site redesign.
He is also a journalist who writes on technology, music, and other topics for Maxim, Men’s Journal, Macworld, Tom’s Guide, and other publications and sites.
Chief Technology Officer
With nearly 20 years experience working with the Web, Bart is a director and strategist with expertise building usable, beautiful web solutions. He has guided countless web projects to success as a web team leader and has particular interest in content management systems (CMS), accessibility, usability, and best practices.
He served as Director of Web Strategy at Duke Medicine where he lead a team that included writers, designers, and developers who were responsible for a portfolio of sites comprising over 20,000 pages and garnering millions of visits per month. One project that was especially successful was a physician directory that compiled content from multiple sources, de-duplicated and refined, syndicated to other websites, and presented on the web as a user-friendly, searchable directory.
At Gowan Communications Bart handles aspects of projects touching on technology — from front-end to back-end — and is adept of evaluating websites based on metrics, usability, and HTML/accessibility compliance. He is also the resident SEO expert with experience identifying opportunities, keyword research and tracking, and also the technology elements of a website that affect search ranking.
In his free time Bart likes to perform with his improv troupe, Transactors Improv Co.
Jenna has over 15 years of content strategy and editorial experience for companies including eBay, Bank of America, Comcast, CVS, Wells Fargo, Merrill Lynch, Cigna, Credit Suisse, SiriusDecisions, North Highland, and Blue Shield.
She has led large-scale content strategy initiatives for enterprise clients across lines of business and organizational levels, both domestically as well as globally. She also has extensive editorial experience – writing and editing content for use in marketing, user experience interactions, and consumer publications.
Jenna’s experience of working both within corporate teams as well as an outside consultant drives her approach to consider the complete content lifecycle—from audience definition through measurement and optimization. When creating content strategies, she uses the guiding principle that long-term strategic vision needs to be built with the foundational tools to support future content creation and maintenance.
Director of Project Management
Jennifer has 20 years experience in marketing communications for various brands in the consumer package goods, automotive, medical and airline industries. She specializes in account and project management and digital marketing content creation.
Most recently, Jennifer has served as a marketing consultant, focusing on website and social media content strategy.
When not working on all things internet marketing, she enjoys spending time with her family (preferably at the beach!).