Reuse Content for Easy Video Wins

Reuse Content for Easy Video Wins

Videos are a great way to engage your audience, but they can get expensive and be very time consuming to produce. Here’s a quick — and relatively affordable — way to bulk up your video library: convert existing written material to video. Do you have a how-to article...
Balancing the “Wow” Factor

Balancing the “Wow” Factor

With so much content available online, it’s easy to want to write to extremes. If click bait has taught us anything – it’s that even when something is obviously over-the-top and false, people will react. But over-the-top writing – whether in tone or in substance – is...
Show Off Your Thought Leaders

Show Off Your Thought Leaders

Developing marketing plans (and the content to support them) can be an expensive and time-consuming endeavor. But by thoughtfully using what you already have – namely the expertise and ideas of your people – you can elevate your brand as well as the people within it....
What’s Your Plan?

What’s Your Plan?

At the start of many web site relaunch projects, “content governance” gets brought up by someone in the room. Content governance is a set of guidelines for how content gets created, approved, published, and maintained. Too often though, by the time the launch rolls...
Writing for Accessibility

Writing for Accessibility

In making the conference rounds this year, we’ve noticed a lot of talk about making digital content accessible for people with all kinds of abilities and disabilities. The good news for content writers and editors is that a lot of making content accessible for screen...
Just Launch It

Just Launch It

Launching a website, whether brand new or a relaunch, can feel heavy — especially if it’s for a large organization like a hospital, health system, or university. My advice? Stop waxing the deck and just launch it. Migration Pains When relaunching a site,...
Keeping a Style Guide Alive

Keeping a Style Guide Alive

Whether it’s 200 pages or two pages, most organizations have some kind of style guide. A style guide sets the standards for content—whether presented online or offline—and defines the rules and guidelines for ensuring consistency across all content. It usually...
Recycle, Reuse — and Reduce Costs

Recycle, Reuse — and Reduce Costs

How long has your site been around — 5, 10, 20 years? Odds are, you’ve experienced enough turnover on your team during that time that nobody really knows all the content you have. There may even be one-off sites that were created and forgotten about. Next time...