What’s Your Plan?

What’s Your Plan?

At the start of many web site relaunch projects, “content governance” gets brought up by someone in the room. Content governance is a set of guidelines for how content gets created, approved, published, and maintained. Too often though, by the time the launch rolls...
Writing for Accessibility

Writing for Accessibility

In making the conference rounds this year, we’ve noticed a lot of talk about making digital content accessible for people with all kinds of abilities and disabilities. The good news for content writers and editors is that a lot of making content accessible for screen...
Just Launch It

Just Launch It

Launching a website, whether brand new or a relaunch, can feel heavy — especially if it’s for a large organization like a hospital, health system, or university. My advice? Stop waxing the deck and just launch it. Migration Pains When relaunching a site,...
Keeping a Style Guide Alive

Keeping a Style Guide Alive

Whether it’s 200 pages or two pages, most organizations have some kind of style guide. A style guide sets the standards for content—whether presented online or offline—and defines the rules and guidelines for ensuring consistency across all content. It usually...
Recycle, Reuse — and Reduce Costs

Recycle, Reuse — and Reduce Costs

How long has your site been around — 5, 10, 20 years? Odds are, you’ve experienced enough turnover on your team during that time that nobody really knows all the content you have. There may even be one-off sites that were created and forgotten about. Next time...
Who Should You Trust with Content Entry?

Who Should You Trust with Content Entry?

A website redesign can be a long, arduous process. When you finally make it to the point that your content management system is ready to be filled with the well-written, accurate, and up-to-date content you’ve spent months creating, you may feel like all the hard work...
Best of Intentions

Best of Intentions

I’ve written before about keeping the content experience clean and lean, and after every redesign project I work on, my feelings about it get stronger. (If you’re one of my kids who’s around when I start sighing and throwing my hands up, you might even say I get a...
Consistency Across Content Creators

Consistency Across Content Creators

When you’re dealing with a large-scale web redesign, you’re talking about a lot of content. And when you’re talking about a lot of content, you’re going to need more than one writer to create it all. Unfortunately, it’s never just as simple as throwing a caravan of...
Keeping it Clean and Lean

Keeping it Clean and Lean

We work with many of our clients on a long-term basis – and something that comes up often is the request to add new pages to a site. This isn’t inherently bad – there are a lot of solid reasons for creating new pages. However, far too often a request for a new page...
Google Making Mobile First

Google Making Mobile First

On November 4, 2016 Google announced on their Webmaster Central Blog that they have begun experiments to make our index mobile-first and that: Our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to...