Just Launch It

Just Launch It

Launching a website, whether brand new or a relaunch, can feel heavy — especially if it’s for a large organization like a hospital, health system, or university. My advice? Stop waxing the deck and just launch it. Migration Pains When relaunching a site,...
Google Making Mobile First

Google Making Mobile First

On November 4, 2016 Google announced on their Webmaster Central Blog that they have begun experiments to make our index mobile-first and that: Our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to...
HTTPS and SEO

HTTPS and SEO

Secured webpages via HTTPS are commonplace for online stores or cases where you’re accessing private information—for instance, when purchasing a book on Amazon.com or logging into to Gmail. You know you’re on a secured page when you see “HTTPS”...
Health Care Focuses Up, and So Does HCIC

Health Care Focuses Up, and So Does HCIC

The annual Healthcare Internet Conference occurred in November in Orlando, and as usual it offered numerous sessions of interest to healthcare web, marketing, and communications teams. It had been a few years since I’d attended one; with fresh eyes, I noticed...