Just Launch It

Just Launch It

Launching a website, whether brand new or a relaunch, can feel heavy — especially if it’s for a large organization like a hospital, health system, or university. My advice? Stop waxing the deck and just launch it. Migration Pains When relaunching a site,...
Google Making Mobile First

Google Making Mobile First

On November 4, 2016 Google announced on their Webmaster Central Blog that they have begun experiments to make our index mobile-first and that: Our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to...
HTTPS and SEO

HTTPS and SEO

Secured webpages via HTTPS are commonplace for online stores or cases where you’re accessing private information—for instance, when purchasing a book on Amazon.com or logging into to Gmail. You know you’re on a secured page when you see “HTTPS”...
Health Care Focuses Up, and So Does HCIC

Health Care Focuses Up, and So Does HCIC

The annual Healthcare Internet Conference occurred in November in Orlando, and as usual it offered numerous sessions of interest to healthcare web, marketing, and communications teams. It had been a few years since I’d attended one; with fresh eyes, I noticed...

What You Should Know About Responsive Design

Let’s just agree up front that mobile devices have changed the web and there’s no going back. One of the results of this web evolution has been a term you may be getting tired of: responsive design. Responsive design is, at its core, a straightforward...

Poor Image Tags: SEO or Accessibility Issue?

A recent report on on-page SEO by Raven Tools took the data obtained by their Site Auditor product—data from over 200 million pages crawled—and summarized their findings. Their #1 key finding was that 78 percent of all on-page SEO issues were image related. They went...