Web strategy posts

Compare/Contrast: Whitehouse.gov

With the transfer of Presidential power comes a transfer of ownership of who runs whitehouse.gov. As you might expect based on their difference in political philosophies, the two administrations have different approaches to the site. Comparing a few aspects of the two...

Why Divi Is the Best WordPress Theme

by Bart Hubbard | Nov 30, 2020 | Web development, Web strategy

When a commercial WordPress theme is a viable solution, Divi is the best choice and I’ll tell you why.

Prepare Your Content for a Site Migration

by Michael Gowan | Nov 20, 2020 | Content strategy, Web strategy

Every few years, you’ll have to do that thing you swore you’d never do again: migrate your site to a new platform. Whether it’s moving from Drupal 7 to Drupal 8, or moving to an entirely new content management system because you need new features, the site migration...

Just Launch It

by Bart Hubbard | Oct 25, 2018 | Web strategy

Launching a website, whether brand new or a relaunch, can feel heavy -- especially if it's for a large organization like a hospital, health system, or university. My advice? Stop waxing the deck and just launch it. Migration Pains When relaunching a site, your team...

Google Making Mobile First

by Bart Hubbard | Nov 2, 2016 | Web development, Web strategy

On November 4, 2016 Google announced on their Webmaster Central Blog that they have begun experiments to make our index mobile-first and that: Our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to...

HTTPS and SEO

by Bart Hubbard | Oct 13, 2016 | Web strategy

Secured webpages via HTTPS are commonplace for online stores or cases where you're accessing private information—for instance, when purchasing a book on Amazon.com or logging into to Gmail. You know you're on a secured page when you see "HTTPS" in the address bar...

Health Care Focuses Up, and So Does HCIC

by Bart Hubbard | Dec 29, 2015 | Web strategy

The annual Healthcare Internet Conference occurred in November in Orlando, and as usual it offered numerous sessions of interest to healthcare web, marketing, and communications teams. It had been a few years since I'd attended one; with fresh eyes, I noticed several...

What You Should Know About Responsive Design

by Bart Hubbard | Nov 6, 2015 | Web strategy

Let's just agree up front that mobile devices have changed the web and there's no going back. One of the results of this web evolution has been a term you may be getting tired of: responsive design. Responsive design is, at its core, a straightforward technique of...

Poor Image Tags: SEO or Accessibility Issue?

by Bart Hubbard | Oct 22, 2015 | Web strategy

A recent report on on-page SEO by Raven Tools took the data obtained by their Site Auditor product—data from over 200 million pages crawled—and summarized their findings. Their #1 key finding was that 78 percent of all on-page SEO issues were image related. They went...