Last year we helped our clients move more than 5,000 pages from one content management system to another. We moved each page manually — and learned a lot about best practices and pitfalls. I previously talked about how important planning is in this process. Coming out...
Web strategy posts
AI Test Drive, Part Two: DALL·E 2
DALL·E 2 is great fun. But does it provide any value for businesses and organizations that create content?
Compare/Contrast: Whitehouse.gov
With the transfer of Presidential power comes a transfer of ownership of who runs whitehouse.gov. As you might expect based on their difference in political philosophies, the two administrations have different approaches to the site. Comparing a few aspects of the two...
Why Divi Is the Best WordPress Theme
When a commercial WordPress theme is a viable solution, Divi is the best choice and I’ll tell you why.
Prepare Your Content for a Site Migration
Every few years, you’ll have to do that thing you swore you’d never do again: migrate your site to a new platform. Whether it’s moving from Drupal 7 to Drupal 8, or moving to an entirely new content management system because you need new features, the site migration...
Just Launch It
Launching a website, whether brand new or a relaunch, can feel heavy -- especially if it's for a large organization like a hospital, health system, or university. My advice? Stop waxing the deck and just launch it. Migration Pains When relaunching a site, your team...
Google Making Mobile First
On November 4, 2016 Google announced on their Webmaster Central Blog that they have begun experiments to make our index mobile-first and that: Our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to...
HTTPS and SEO
Secured webpages via HTTPS are commonplace for online stores or cases where you're accessing private information—for instance, when purchasing a book on Amazon.com or logging into to Gmail. You know you're on a secured page when you see "HTTPS" in the address bar...
Health Care Focuses Up, and So Does HCIC
The annual Healthcare Internet Conference occurred in November in Orlando, and as usual it offered numerous sessions of interest to healthcare web, marketing, and communications teams. It had been a few years since I'd attended one; with fresh eyes, I noticed several...