Web strategy posts

Compare/Contrast: Whitehouse.gov

With the transfer of Presidential power comes a transfer of ownership of who runs whitehouse.gov. As you might expect based on their difference in political philosophies, the two administrations have different approaches to the site. Comparing a few aspects of the two...
Just Launch It

Just Launch It

Launching a website, whether brand new or a relaunch, can feel heavy -- especially if it's for a large organization like a hospital, health system, or university. My advice? Stop waxing the deck and just launch it. Migration Pains When relaunching a site, your team...

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HTTPS and SEO

HTTPS and SEO

Secured webpages via HTTPS are commonplace for online stores or cases where you're accessing private information—for instance, when purchasing a book on Amazon.com or logging into to Gmail. You know you're on a secured page when you see "HTTPS" in the address bar...

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Health Care Focuses Up, and So Does HCIC

Health Care Focuses Up, and So Does HCIC

The annual Healthcare Internet Conference occurred in November in Orlando, and as usual it offered numerous sessions of interest to healthcare web, marketing, and communications teams. It had been a few years since I'd attended one; with fresh eyes, I noticed several...

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