Secured webpages via HTTPS are commonplace for online stores or cases where you're accessing private information—for instance, when purchasing a book on Amazon.com or logging into to Gmail. You know you're on a secured page when you see "HTTPS" in the address bar...
The annual Healthcare Internet Conference occurred in November in Orlando, and as usual it offered numerous sessions of interest to healthcare web, marketing, and communications teams. It had been a few years since I'd attended one; with fresh eyes, I noticed several...
Let's just agree up front that mobile devices have changed the web and there's no going back. One of the results of this web evolution has been a term you may be getting tired of: responsive design. Responsive design is, at its core, a straightforward technique of...
A recent report on on-page SEO by Raven Tools took the data obtained by their Site Auditor product—data from over 200 million pages crawled—and summarized their findings. Their #1 key finding was that 78 percent of all on-page SEO issues were image related. They went...
For an existing site, one of the first things I recommend is a content assessment. This process involves evaluating the content on the page for clarity and comprehension, but also looking for what is missing. To do this, I have to think like a new user, but I also...