We're content optimists

We believe in the power of content to connect you with your audience. Your words, images, videos, and other pieces of content matter—to your audience, your content is you.

The Gowan Communications team has the experience to help you understand the content your audience wants and the expertise to guide content ideas to fruition—from content strategy and writing to site design and development.

It takes more than just content creators to deliver the best content to your audience. Our proven process—refined over the past 15 years—involves strategy, project management, writing, editing, design, development, and more, all with the flexibility to work for projects large and small.

See Our Services

A balanced content model

We balance the art of storytelling with the science of data (search engine optimization and site metrics) to create effective content.

Here’s how it works:

Tell a good story

Compelling stories take many forms—a feature story, a how-to video, or even an informational web page—but a sound editorial process underlies well-produced content. We help you identify your goals, know your audience, and tell your story in an engaging way.

Connect with your audience

Using search engine optimization (SEO), we can find the best ways to match you with your audience. SEO doesn’t override the editorial process—it works with it to develop stories that your audience can easily find.

Measure success

Using site analytics, we can see if we’re accomplishing your goals. The data can also help us revise content as needed to achieve your desired outcome—and identify new areas of opportunities.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Dorothea Bonds

Associate Vice President, Clinical Marketing, University of Texas Southwestern Medical Center

Sollicitudin tempor id eu nisl nunc mi ipsum faucibus. Congue nisi vitae suscipit tellus mauris a diam maecenas. Sem et tortor consequat id. Sit amet commodo nulla facilisi nullam.

Justin Hammond

Director for Marketing & Communications, Division of Academic and Student Affairs, NC State University

Eget arcu dictum varius duis at consectetur lorem. Lacus sed turpis tincidunt id aliquet risus feugiat in. Id aliquet risus feugiat in ante metus dictum. Sed turpis tincidunt id aliquet risus feugiat in ante metus.

Aaron Watkins

Senior Director, Internet Strategy & Digital Content Marketing, Johns Hopkins Medicine

Just Launch It

Launching a website, whether brand new or a relaunch, can feel heavy -- especially if it's for a large organization like a hospital, health system, or university. My advice? Stop waxing the deck and just launch it. Migration Pains When relaunching a site, your team...

Keeping a Style Guide Alive

Whether it’s 200 pages or two pages, most organizations have some kind of style guide. A style guide sets the standards for content—whether presented online or offline—and defines the rules and guidelines for ensuring consistency across all content. It usually...

Recycle, Reuse — and Reduce Costs

How long has your site been around — 5, 10, 20 years? Odds are, you've experienced enough turnover on your team during that time that nobody really knows all the content you have. There may even be one-off sites that were created and forgotten about. Next time you...

Let's Work Together