Create content with a purpose

Successful content is simple: you just need to deliver the right content at the right time in the right place.

The hard part is defining and delivering the right content. It requires a deep understanding of your audience’s needs—as well as your own. At Gowan Communications Group, we know how to produce the right content for you and your audience.

A balanced content model

We balance the art of storytelling with the science of data (search engine optimization and site metrics) to create effective content. It’s a data-driven approach to content development.

Here’s how it works:

1. Tell a good story

Compelling stories take many forms—a feature story, a how-to video, or even an informational web page—but a sound editorial process underlies well-produced content. We help you identify your goals, know your audience, and tell your story in an engaging way.

2. Connect with your audience

Using search engine optimization (SEO), we can find the best ways to match you with your audience. SEO doesn’t override the editorial process—it works with it to develop stories that your audience can easily find.

3. Measure success

Using site analytics, we can see if we’re accomplishing your goals. The data can also help us revise content as needed to achieve your desired outcome—and identify new areas of opportunities.

Let’s work together

Gowan Communications Group provides content strategy, web strategy, writing, and editing services. Contact us to learn more about how we can help you create effective content.

See examples of work we’ve done.