We're content optimists

We believe in the power of content to connect you with your audience. Your words, images, videos, and other pieces of content matter—to your audience, your content is you.

The Gowan Communications team has the experience to help you understand the content your audience wants and the expertise to guide content ideas to fruition—from content strategy and writing to site design and development.

It takes more than just content creators to deliver the best content to your audience. Our proven process—refined over the past 15 years—involves strategy, project management, writing, editing, design, development, and more, all with the flexibility to work for projects large and small.

See Our Services

A balanced content model

We balance the art of storytelling with the science of data (search engine optimization and site metrics) to create effective content.

Here’s how it works:

Tell a good story

Compelling stories take many forms—a feature story, a how-to video, or even an informational web page—but a sound editorial process underlies well-produced content. We help you identify your goals, know your audience, and tell your story in an engaging way.

Connect with your audience

Using search engine optimization (SEO), we can find the best ways to match you with your audience. SEO doesn’t override the editorial process—it works with it to develop stories that your audience can easily find.

Measure success

Using site analytics, we can see if we’re accomplishing your goals. The data can also help us revise content as needed to achieve your desired outcome—and identify new areas of opportunities.

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Dorothea Bonds

Associate Vice President, Clinical Marketing, University of Texas Southwestern Medical Center

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Justin Hammond

Director for Marketing & Communications, Division of Academic and Student Affairs, NC State University

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Aaron Watkins

Senior Director, Internet Strategy & Digital Content Marketing, Johns Hopkins Medicine

Balancing the “Wow” Factor

With so much content available online, it’s easy to want to write to extremes. If click bait has taught us anything – it’s that even when something is obviously over-the-top and false, people will react. But over-the-top writing – whether in tone or in substance – is...

Show Off Your Thought Leaders

Developing marketing plans (and the content to support them) can be an expensive and time-consuming endeavor. But by thoughtfully using what you already have – namely the expertise and ideas of your people – you can elevate your brand as well as the people within it....

What’s Your Plan?

At the start of many web site relaunch projects, “content governance” gets brought up by someone in the room. Content governance is a set of guidelines for how content gets created, approved, published, and maintained. Too often though, by the time the launch rolls...

Let's Work Together