We're content optimists
We believe good content can do something extraordinary: build trust, make real connections, and turn a first interaction into a lasting relationship. Your words, images, videos, and other pieces of content matter—to your audience, your content is you.
Gowan Communications partners with healthcare and higher education organizations to create engaging, relevant, and accurate content. From content strategy and writing to site design and development, we have the experience and expertise to guide content ideas to fruition.
Our clients describe us as a trusted partner who brings senior-level expertise and creative problem-solving to every project. And when priorities change, we’re ready to adapt. Our proven process, refined over the past 15 years, keeps projects moving and gives you one less thing to worry about.
We’ll help you stand out from the crowd.
A balanced content model
We balance the art of storytelling with the science of research to create effective content.
Here’s how it works:
Tell a good story
Compelling stories take many forms—a feature story, a how-to video, or even an informational web page—but a sound editorial process underlies creative, well-produced content. We help you identify your goals, know your audience, and tell your story in an engaging way.
Connect with your audience
Using interviews, site traffic analysis, competitive analysis, and keyword research, we can find the best ways to match you with your audience.
Measure success
Through data analytics, content evaluations, and user testing, we can see if we’re accomplishing your goals. The data can also help us revise content as needed to achieve your desired outcome—and identify new areas of opportunities.
Our work
