We're content optimists
We believe in the power of content to connect you with your audience. Your words, images, videos, and other pieces of content matter—to your audience, your content is you.
The Gowan Communications team has the experience to help you understand the content your audience wants and the expertise to guide content ideas to fruition—from content strategy and writing to site design and development.
It takes more than just content creators to deliver the best content to your audience. Our proven process—refined over the past 15 years—involves strategy, project management, writing, editing, design, development, and more, all with the flexibility to work for projects large and small.
A balanced content model
We balance the art of storytelling with the science of research to create effective content.
Here’s how it works:
Tell a good story
Compelling stories take many forms—a feature story, a how-to video, or even an informational web page—but a sound editorial process underlies well-produced content. We help you identify your goals, know your audience, and tell your story in an engaging way.
Connect with your audience
Using interviews, site traffic analysis, competitive analysis, and keyword research (SEO), we can find the best ways to match you with your audience.
Measure success
Using site analytics, we can see if we’re accomplishing your goals. The data can also help us revise content as needed to achieve your desired outcome—and identify new areas of opportunities.
Our work
![Duke University School of Medicine Equity, Diversity, and Inclusion](https://gowancommunications.com/wp-content/uploads/2023/07/duke-som-edi-510x382.png)
![NC State Counseling Center](https://gowancommunications.com/wp-content/uploads/2023/07/nc-state-counseling-center-510x382.png)
![Rhodes Information Initiative at Duke (2022)](https://gowancommunications.com/wp-content/uploads/2022/11/iid-website-2022-510x382.jpg)
![UT Southwestern Medical Center Labs Migration](https://gowancommunications.com/wp-content/uploads/2022/11/utsw-labs-510x382.png)
![Duke School of Medicine Drupal Migrations](https://gowancommunications.com/wp-content/uploads/2022/11/duke-drupal-510x382.png)
![Duke MIDS Site](https://gowancommunications.com/wp-content/uploads/2022/11/duke-mids-510x382.png)
![Johns Hopkins Medicine: Understanding Clinical Trials](https://gowancommunications.com/wp-content/uploads/2022/11/hopkin-clinical-trials-510x382.png)
![Wake Forest Baptist Health Philanthropy](https://gowancommunications.com/wp-content/uploads/2021/10/wake-forest-philanthropy-510x382.png)
![Johns Hopkins Home Care Group](https://gowancommunications.com/wp-content/uploads/2021/10/johns-hopkins-home-care-510x382.png)
![UT Southwestern COVID-19 Response Content](https://gowancommunications.com/wp-content/uploads/2020/12/utsw-covid-510x382.jpg)
![WakeMed Blog Posts](https://gowancommunications.com/wp-content/uploads/2020/12/wakemed-blog-screenshot-510x382.jpg)
![Duke HNS&CS Newsletter](https://gowancommunications.com/wp-content/uploads/2020/12/connections-march-2020-510x382.jpg)
![WakeMed Key Community Care Website](https://gowancommunications.com/wp-content/uploads/2020/11/wakemedkcc-site-510x382.jpg)
![Raleigh Neurosurgical Clinic Website](https://gowancommunications.com/wp-content/uploads/2019/05/ral-neuro-510x382.jpg)
![Duke MMCi Program](https://gowancommunications.com/wp-content/uploads/2019/04/mmci-website-510x382.jpg)
![Wake Forest School of Medicine Education and Training](https://gowancommunications.com/wp-content/uploads/2019/03/wake-forest-SOM-510x382.jpg)
![Duke Surgery Residency and Fellowship Programs](https://gowancommunications.com/wp-content/uploads/2019/02/duke-surgery-residency-510x382.jpg)
![Johns Hopkins Medicine Physician Profiles](https://gowancommunications.com/wp-content/uploads/2015/04/hopkins-phys-profile-510x382.png)
![UT Southwestern Physician Profiles](https://gowancommunications.com/wp-content/uploads/2016/09/utswprofile-510x382.jpg)
![NC State Student Health Center](https://gowancommunications.com/wp-content/uploads/2015/07/ncsu-student-health-510x382.jpg)
![Information Initiative at Duke (2017)](https://gowancommunications.com/wp-content/uploads/2018/07/iid-e1532120313109-510x382.jpg)
![ARTS NC State](https://gowancommunications.com/wp-content/uploads/2015/10/ncsu-arts-510x382.jpg)
![Duke Orthopaedic Surgery](https://gowancommunications.com/wp-content/uploads/2016/02/duke-ortho-510x382.png)
![Duke Image Processing for Art Investigation](https://gowancommunications.com/wp-content/uploads/2016/09/duke-ipai-website-510x382.jpg)
![UT Southwestern Medical School Recruitment Microsite](https://gowancommunications.com/wp-content/uploads/2016/09/UTSW-Get-Started-510x382.jpg)