Duke MIDS Site

Duke’s Master in Interdisciplinary Data Science Program is a leader in training people to use data to generate innovation and insights. After the program launched in 2018, its offerings had grown and developed beyond the capabilities of its site.

Challenge: Duke MIDS sought to relaunch its website with a focus on better highlighting the strengths of its program, adding more dynamic content, and improving recruitment of potential students and partners.

Services: Content strategy, web strategy, IA, SEO, visual design, writing, editing, web development

Solution: We redesigned the MIDS site from the ground up, including rethinking the site organization and design. We moved the site to WordPress to allow for more interactive features and better content management experience. We provide ongoing content and development support to keep the site alive and engaging.