Johns Hopkins Medicine wanted to better educate its community about clinical trials to increase trust and participation. To do this, they sought to create content that was accessible and easy to understand, while being informative.
Challenge: Create content that informs the community about the clinical trial process, promoting safety and access for people of color, while dispelling myths.
Services: Content strategy, writing
Solution: We interviewed experts throughout Hopkins Medicine, performed keyword research, and wrote six articles to achieve the project’s goals.