As an academic medical center, Wake Forest Baptist Health (now Atrium Health Wake Forest Baptist) depends on the support of the community and alumni to help make its mission possible. The Philanthropy Office leads those fundraising efforts.
Challenge: The Philanthropy team needed to move its website to a new platform. In the process they wanted to update and improve all the content in their section.
Services: Content strategy, writing, editing
Solution: Working closely with the Philanthropy team, we wrote or edited about 50 pages for their updated site, focusing on emotional connection with the audience and clear calls to action.