Services
At Gowan Communications, our senior-level team delivers quality content services that fit the way you work. We offer a full slate of services you need to deliver your message to your audiences. From digital strategies to copywriting, we have the expertise to help you communicate effectively.
Content strategy
Make confident content decisions. We help you define your content goals, audiences, creation process, and maintenance plan to produce meaningful content.
Through the use of metrics and SEO, we use data along with our content expertise to create a content strategy that matches your needs. Paired with stakeholder and user interviews, we develop content requirements and site maps that result in successful content.
Content creation and editing
Create high-quality content your audience can act on. Our team of experienced writers craft content of all types, including:
- Profiles
- Feature articles
- Blog posts
- Informational articles/pages
- Search engine marketing landing pages
Content management
Make the most of the content technology available today. Take advantage of AI and other tools to keep your content accurate, accessible, and up-to-date. We’re experts at:
- Content governance
- Content migrations
- Accessibility remediation
- Content evaluations
Web strategy
Get a clear roadmap for higher engagement and more conversions. Our expertise covers all areas of web strategy, with a particular focus on:
- SEO and analytics: The power of data can improve the quality and reach of content. We gather information from site metrics tools like Google Analytics and search engine rankings, and then use them in the service of better communication.
- Website analysis: Review sites’ technology, usability, accessibility, and more
- RFP drafting, review, and vendor selection consultation
Production and design
Let us take the creative assembling work off your plate. We can see projects through from concept to completion. This includes:
- Web design and prototyping
- Digital publications
- E-mail newsletters
- Website development: for small-scale projects, we will work with you to be a sleek and functional site based on WordPress. With our expertise on this, we will create a custom theme and plugins to make content maintenance a breeze.