Wake Forest School of Medicine Education and Training

Wake Forest School of Medicine is one of the leading medical training institutions in the country. As part of a complete revamp of its digital presence, we worked closely with the school’s leaders to improve the content that promotes its vision and expertise.

Challenge: Create new content that promotes the strengths of Wake Forest’s MD Program, PA Program, Nursing Program, and more. Revise and update existing content. Ensure that all elements are accurate and up-to-date.

Services: Content strategy, writing, and editing

Solution: Through sessions with leadership, we developed a structure that provided a consistent experience across programs. We interviewed subject matter experts to develop the specifics for each content. We drafted the content, revised after stakeholder review, and delivered web content that took advantage of the new content management system.