WakeMed regularly publishes blog posts on health topics to help inform its audience, promote services, and generate traffic to its site.
Challenge: WakeMed needed a way to keep a flow of content on its blog with limited internal resources. They wanted timely, relevant content that would engage its audience and help built its brand.
Services: Blog writing, SEO
Solution: WakeMed engaged our blog writing team to fill their need. We researched potential topics using our keyword research tool and proposed ideas to WakeMed’s communications team. Based on the angle agreed on, we researched and drafted the posts. WakeMed’s team added in material from interviews they performed to make the content even better.
Examples of posts: