Johns Hopkins Medicine Physician Profiles

Johns Hopkins Medicine is perennially ranked among the top academic medical centers and its website is one of the most visited health sites in the world.

Challenge: Hopkins Medicine physicians often had several profiles scattered across various sites, making accuracy and search engine optimization difficult. The team wanted to consolidate those into a single master profile that could be used in various locations.

Services: Content strategy, writing, and editing

Solution: We worked with Hopkins Medicine’s Web Strategy team to develop a profile template that addressed the biggest needs of patients and physicians. Using the existing sources, we wrote hundreds of physician profiles, which physicians could expand on.