UT Southwestern Medical Center is one of the premier academic medical centers in the Texas, treating more than 60 subspecialties.
Challenge: In the competitive Dallas metroplex area, UT Southwestern needs to promote the expertise of its physicians in a variety of specialties. They developed an expanded profile to help patients see beyond the basic CV criteria and get a feel for why a physician is the best to treat them.
Services: Content strategy, SEO, writing, editing, and project management
Solution: Working closely with UT Southwestern’s marketing and web teams, we’ve produced about 200 physician profiles over three years. The multipage profiles include a feature story about the physician and a targeted Q&A, with the topic selected based on keyword research. Every profile we’ve developed ranks in the top 5 search results for the physician’s name in Dallas.