Duke Orthopaedic Surgery

Duke Orthopaedic Surgery is one of the leading programs for training and research in the field of orthopedics.

Challenge: As part of an improved visual design project, Duke Ortho wanted to improve its site structure and content quality. The existing site was out of date and didn’t accurately represent the scope of work in the department.

Services: Content strategy, writing, and editing

Solution: We created a new site map, interviewed subject matter experts, and wrote more than 100 pages of content for the new site. We also worked with the developer to implement the content in the CMS.