ARTS NC State fosters arts programs for NC State University students and the Raleigh community. The group comprises six programs, with a variety of events and classes.

Challenge: ARTS NC State was migrating to a new design and content management system. They took advantage of this effort to reevaluate their content.

Services: Content strategy, writing, and editing

Solution: We interviewed all the programs and analyzed site metrics. Based on our findings, we created site maps and content matrices to define what content needed to be created. Working with experts in each program, we wrote and edited the copy.