As part of a comprehensive effort to improve access to counseling services at NC State University, the Counseling Center sought to revamp its website, with key input from students driving the redesign.
Challenge: Improve the website to make it easier for students to use and faster to access important information.
Services: Content strategy, information architecture, writing, editing
Solution: We started with stakeholder and student interviews, analysis of metrics, and a competitive analysis. Based on those findings, we developed a new site map. We then wrote and edited key pages based on web best practices and employed a more approachable voice.