Writing posts

Words, Words, Words: Subscribe vs. Follow

In iOS 14.5, Apple will make a seemingly small change that could have a big impact. This change doesn’t have anything to do with how you use your phone. It involves a word, and serves as a reminder of how word choice matters. In its Apple Podcasts app, people will now...
Balancing the “Wow” Factor

Balancing the “Wow” Factor

With so much content available online, it’s easy to want to write to extremes. If click bait has taught us anything – it’s that even when something is obviously over-the-top and false, people will react. But over-the-top writing – whether in tone or in substance – is...

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Writing for Accessibility

Writing for Accessibility

In making the conference rounds this year, we’ve noticed a lot of talk about making digital content accessible for people with all kinds of abilities and disabilities. The good news for content writers and editors is that a lot of making content accessible for screen...

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Keeping a Style Guide Alive

Keeping a Style Guide Alive

Whether it’s 200 pages or two pages, most organizations have some kind of style guide. A style guide sets the standards for content—whether presented online or offline—and defines the rules and guidelines for ensuring consistency across all content. It usually...

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Best of Intentions

Best of Intentions

I’ve written before about keeping the content experience clean and lean, and after every redesign project I work on, my feelings about it get stronger. (If you’re one of my kids who’s around when I start sighing and throwing my hands up, you might even say I get a...

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Asking the Right Questions

Asking the Right Questions

A key to a successful content project is being prepared before you begin creating anything. That means you need to ask the right questions well ahead of any content work. While the specific questions will change based on the project, here are some questions that are...

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Against Content Minimalism

Against Content Minimalism

At the recent 2015 Healthcare Internet Conference in Orlando, several groups presented on content strategy. I sensed a clear theme: Slim is in. Everybody wants to cut content. I'm taking a stand against this. Not because we're a content-first company, but because...

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