Balancing the “Wow” Factor

Balancing the “Wow” Factor

With so much content available online, it’s easy to want to write to extremes. If click bait has taught us anything – it’s that even when something is obviously over-the-top and false, people will react. But over-the-top writing – whether in tone or in substance – is...
Writing for Accessibility

Writing for Accessibility

In making the conference rounds this year, we’ve noticed a lot of talk about making digital content accessible for people with all kinds of abilities and disabilities. The good news for content writers and editors is that a lot of making content accessible for screen...
Keeping a Style Guide Alive

Keeping a Style Guide Alive

Whether it’s 200 pages or two pages, most organizations have some kind of style guide. A style guide sets the standards for content—whether presented online or offline—and defines the rules and guidelines for ensuring consistency across all content. It usually...
Recycle, Reuse — and Reduce Costs

Recycle, Reuse — and Reduce Costs

How long has your site been around — 5, 10, 20 years? Odds are, you’ve experienced enough turnover on your team during that time that nobody really knows all the content you have. There may even be one-off sites that were created and forgotten about. Next time...
Best of Intentions

Best of Intentions

I’ve written before about keeping the content experience clean and lean, and after every redesign project I work on, my feelings about it get stronger. (If you’re one of my kids who’s around when I start sighing and throwing my hands up, you might even say I get a...
Consistency Across Content Creators

Consistency Across Content Creators

When you’re dealing with a large-scale web redesign, you’re talking about a lot of content. And when you’re talking about a lot of content, you’re going to need more than one writer to create it all. Unfortunately, it’s never just as simple as throwing a caravan of...