Writing posts

Words, Words, Words: Subscribe vs. Follow

In iOS 14.5, Apple will make a seemingly small change that could have a big impact. This change doesn’t have anything to do with how you use your phone. It involves a word, and serves as a reminder of how word choice matters. In its Apple Podcasts app, people will now...

Bring on the Robowriters

I'm being replaced by machines, and I'm okay with it. Over the past few years, several companies have developed software and algorithms that can take basic data and transform it into content for their sites. Newspapers use these tools to write simple stories, like a...

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Write What You Know

The first rule of storytelling is “write what you know.” That doesn’t mean you can only write about things you’ve experienced firsthand; it means you should truly understand an idea, a person, or a situation before you try to tell a believable story about it. To...

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Tell a Good Story

We hear stories all the time—on TV, in songs, from friends. At its core, a story is simply a way of conveying information. But a story is more powerful than that. The difference between telling a story and reciting facts is that a story stays with you longer. We don't...

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The Evil Phrase: Click Here

All writers have a grammar pet peeve list -- phrases and writing errors that really get under our skin. It's/its. Their/there. But I think there's a whole other list of web writing pet peeves, and one sits at the very top: click here. Click here, when used as link...

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My Writing Process: Cook Until Done

When the time comes to write an article, web copy, or any piece, I always know exactly where to start. At the beginning. Or at the end. Sometimes in the middle. I realized a few years ago that I don't think I've ever approached two pieces in the exact same way and had...

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