At the start of many web site relaunch projects, “content governance” gets brought up by someone in the room. Content governance is a set of guidelines for how content gets created, approved, published, and maintained. Too often though, by the time the launch rolls...
Whether it’s 200 pages or two pages, most organizations have some kind of style guide. A style guide sets the standards for content—whether presented online or offline—and defines the rules and guidelines for ensuring consistency across all content. It usually...
How long has your site been around — 5, 10, 20 years? Odds are, you’ve experienced enough turnover on your team during that time that nobody really knows all the content you have. There may even be one-off sites that were created and forgotten about. Next time...
A website redesign can be a long, arduous process. When you finally make it to the point that your content management system is ready to be filled with the well-written, accurate, and up-to-date content you’ve spent months creating, you may feel like all the hard work...
I’ve written before about keeping the content experience clean and lean, and after every redesign project I work on, my feelings about it get stronger. (If you’re one of my kids who’s around when I start sighing and throwing my hands up, you might even say I get a...
When you’re dealing with a large-scale web redesign, you’re talking about a lot of content. And when you’re talking about a lot of content, you’re going to need more than one writer to create it all. Unfortunately, it’s never just as simple as throwing a caravan of...
