DALL·E 2 is great fun. But does it provide any value for businesses and organizations that create content?
AI Test Drive, Part Two: DALL·E 2
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Content strategy posts
What We Learned Migrating Over 5,000 Pages, Part One
In 2022, we manually migrated over 5,000 pages for several different clients. Those pages covered 12 sites, ranging from a few hundred pages to a few thousand. A website migration involves moving content from one content management system to another. In some cases, we...
Words, Words, Words: Subscribe vs. Follow
In iOS 14.5, Apple will make a seemingly small change that could have a big impact. This change doesn’t have anything to do with how you use your phone. It involves a word, and serves as a reminder of how word choice matters. In its Apple Podcasts app, people will now...
Compare/Contrast: Whitehouse.gov
With the transfer of Presidential power comes a transfer of ownership of who runs whitehouse.gov. As you might expect based on their difference in political philosophies, the two administrations have different approaches to the site. Comparing a few aspects of the two...
Prepare Your Content for a Site Migration
Every few years, you’ll have to do that thing you swore you’d never do again: migrate your site to a new platform. Whether it’s moving from Drupal 7 to Drupal 8, or moving to an entirely new content management system because you need new features, the site migration...
Reuse Content for Easy Video Wins
Videos are a great way to engage your audience, but they can get expensive and be very time consuming to produce. Here’s a quick — and relatively affordable — way to bulk up your video library: convert existing written material to video. Do you have a how-to article...
Balancing the “Wow” Factor
With so much content available online, it’s easy to want to write to extremes. If click bait has taught us anything – it’s that even when something is obviously over-the-top and false, people will react. But over-the-top writing – whether in tone or in substance – is...
Show Off Your Thought Leaders
Developing marketing plans (and the content to support them) can be an expensive and time-consuming endeavor. But by thoughtfully using what you already have – namely the expertise and ideas of your people – you can elevate your brand as well as the people within it....
What’s Your Plan?
At the start of many web site relaunch projects, “content governance” gets brought up by someone in the room. Content governance is a set of guidelines for how content gets created, approved, published, and maintained. Too often though, by the time the launch rolls...