The healthcare-exclusive career site Health eCareers connects professionals with job opportunities, industry news, and resources for career advancement. Its team wanted to strengthen engagement with job seekers through high-quality, search-optimized articles.
Highlights
- Helped Health eCareers grow a newly launched monthly LinkedIn newsletter from 0 to 5,000+ subscribers in one year
- Generated 12,000 article views through LinkedIn newsletter distribution
- Regularly produced content that ranks among the top 25 articles on the site
Challenge
Develop credible, engaging content that appeals to healthcare professionals at every stage of their careers and motivates them to use Health eCareers’ career resources and job search tools.
Services
Content strategy, research, writing, and editing
Solution
On a monthly basis, we deliver well-researched, publication-ready articles that the Health eCareers team can count on. Each piece—about 1,000 words—meets their standards for accuracy, tone, and SEO, helping to drive traffic to the job board and keep readers coming back for career advice.
What Our Client Said
“The most valuable aspect of working with the team at Gowan Communications is that they provide high-level strategic guidance, not just execution. Their small, senior-level team takes the time to understand our business goals and has the agility to pivot quickly when needed. They are professional, communicative, and reliable partners in delivering for our most critical stakeholders.”
—Krista McCourt, Creative Director at Health eCareers
Article examples
Dying Specialties: Which Medical Fields Are at Risk of Disappearing?
Locum Tenens in 2025: A Smart Career Move or Temporary Fix?
Psychiatry Subspecialties Most in Demand
Is an Expensive Medical School Worth It?