UT Southwestern’s Office of International Affairs supports more than 2,000 international students and scholars from more than 40 countries. It wanted to transform its website to provide guidance on the often complicated processes and procedures its audience needs to understand.
Challenge: Create content that communicates clearly to non-native English speakers about what they need to know regarding visas, travel, and transitioning to life in Dallas.
Services: Content strategy, writing, and editing
Solution: We worked with experts in the office to develop content that was written as simply as possible and using web best practices to meet the needs of the audience. We focused on being consistent and using plain language to explain complex ideas.