Digital Content for Healthcare
You’re helping patients, providers, and more. We’ll help you communicate and engage with them.
Healthcare organizations face unique challenges in communications: You have to engage a variety of audiences, each with their own expectations and goals. We have extensive experience meeting the needs of healthcare organizations—and their patients, providers, staff, referring physicians, and more.
Lean Team, Large Impact
Our clients appreciate that we’re small enough to offer personalized attention, yet capable enough to handle their most complex requirements.
Our Clients
We’ve worked with some of the top academic medical centers in the country to develop content and websites, including:
- Hopkins Medicine
- UT Southwestern Medical Center
- Duke University School of Medicine
- Wake Forest Baptist Health and School of Medicine
- WakeMed
- Geisinger
Our Work
Our partnerships with leading healthcare institutions deliver measurable, lasting results:
- For UT Southwestern, we’ve supported 10+ years of continuous web growth through ongoing collaboration across clinical departments and communications teams.
- Our work with Duke was recognized with a Gold Award from the AAMC Group on Institutional Advancement.
- We simplified access to hundreds of Hopkins lab sites through clear descriptions and keywords, helping researchers easily find relevant labs.
A Proven Process that Works for Healthcare
Since we know well the internal pressures that healthcare organizations face, our process alleviates common issues that arise. We involve key stakeholders throughout, and make sure everyone understands the goals of a project. We interview subject matter experts to learn the important details about what makes your organization unique, and work closely with those experts to ensure messaging meets your needs.
Our goal is to make the process as easy and smooth for our clients as possible.
Services for Healthcare
Healthcare organizations have special communication needs because of the breadth of services they offer. We match those needs with a variety of content:
- Faculty profiles
- Blog posts
- Location and clinic sites and pages
- Condition and treatment content
- Campaign websites
We don’t provide just copy. As best practices in digital content continually evolve, our team stays on top of the most effective guidelines and approaches. We assess the entire digital experience, including information architecture, accessibility, and search engine optimization.
How Can We Help You?
Gowan is here to help you achieve your digital communication goals. Contact us to learn how we can assist you and your academic medical center.
Request a Free Content Assessment
We’ll review your content and follow up with ideas for improvement!
Our Team
Michael Gowan
President and Chief Content Officer
Michael brings more than 25 years of experience creating web content and content strategies for organizations including Johns Hopkins Medicine, Duke University, UT Southwestern Medical Center, and Blue Cross of California.
Bart Hubbard
Chief Technology Officer
With over 25 years of experience working with the web, Bart is a leader and strategist with expertise building usable, beautiful web solutions. He has guided countless large-scale web projects to success and has particular interest in CMSs, accessibility, usability, and best practices.
Rachel Landwehr
Director of Content Strategy
Rachel helps plan, create, and manage web content projects that support our clients’ goals and strategic priorities. At Gowan Communications, she has worked on large content projects for clients such as the Johns Hopkins School of Medicine, Duke University, and Penn State.