Raleigh Neurosurgical Clinic is a clinic in Raleigh, NC, with over 60 years of history serving the community. Their team of dedicated neurosurgeons and specialists perform over 1,500 back and neck procedures every year.
Challenge: The clinic wanted to redesign its website to be optimized for mobile devices and SEO, and improve its content to meet their patients’ needs. The new design would have a clean, colorful look heavily featuring photography of the providers, the clinic, and the Raleigh area. And improved performance and security were also needed.
Services: Web strategy, content strategy, content production, SEO, web design, web development, photography, hosting, and maintenance
Solution: We interviewed clinic representatives, performed keyword research, and created a new information architecture. We then worked with subject matter experts (SMEs) to revise and write content and scheduled photo shoots to capture providers and the location. Finally, we designed, built, and relaunched their site, raleighneurosurgical.com, with SSL secured, high-performance hosting. We continue to monitor the site and work with Raleigh Neurosurgical Clinic to ensure the site meets their ongoing needs.