Johns Hopkins Medicine is perennially ranked among the top academic medical centers and its website is one of the most visited health sites in the world.
Challenge: Hopkins Medicine physicians often had several profiles scattered across various sites, making accuracy and search engine optimization difficult. The team wanted to consolidate those into a single master profile that could be used in various locations.
Services: Content strategy, writing, and editing
Solution: We worked with Hopkins Medicine’s Web Strategy team to develop a profile template that addressed the biggest needs of patients and physicians. Using the existing sources, we wrote hundreds of physician profiles, which physicians could expand on.