Castle Connolly
Since 2021, we’ve helped Castle Connolly create health content to improve its reach. Castle Connolly’s site helps prospective patients connect with doctors in their area. We work with them to improve their Topics A-Z section as well as write bios for the physicians.
Highlights
- Recognized with a 2023 eHealthcare Leadership Platinum Award for Best Digital Leadership in Health Equity, Diversity and Inclusion
- Crafted articles about high-performing doctors, emphasizing their community engagement and contributions
- Wrote 2,000+-word guides on dozens of medical specialties, ensuring that content is comprehensive, accessible, and culturally competent
Doctor Spotlights
We write articles about Castle Connolly’s Top Doctors with a focus on highlighting specialists who are active in their communities. The articles often center on themes such as Exceptional Women Doctors or Top Hispanic & Latino Doctors.
The content we worked on won the 2023 eHealthcare Leadership Platinum Award for Best Digital Leadership in Health Equity, Diversity and Inclusion.
We:
- Draft the content based on interviews and research
- Revise and copyedit to prepare the content to be distributed by the Castle Connolly team
Medical Specialties
These comprehensive guides cover conditions, treatments, and more for topics ranging from allergies to vascular surgery. The guides help draw in people who are searching for basic medical information. Most guides are over 2,000 words to ensure comprehensive coverage.
We:
- Perform keyword research to inform the content
- Draft the content based on research from multiple sources
- Revise based on expert review
