Our Expertise

The Gowan team has more than 60 years of combined experience working on digital content — and we’ve worked for and with academic medical centers since 2003.

Since 2012, Gowan Communications Group has specialized in content strategy and content development for academic medical centers.

Our core team members will be with you throughout the project as your main points of contact. We build a team that’s specific to your project, incorporating trusted freelance writers and editors — many of whom have worked with us since we started.

Core Team

Michael Gowan

Michael Gowan


Michael brings more than 25 years of experience creating web content and content strategies for organizations including Johns Hopkins Medicine, Duke University, UT Southwestern Medical Center, and Blue Cross of California.

He served as Associate Director of Web Strategy at Duke Medicine. In that role, he oversaw more than 20,000 pages of content on sites that encompassed dukehealth.org, the flagship site for the Duke University Health System, and the Duke Departments of Medicine and Surgery, which focused on the Duke University School of Medicine.

In subsequent projects with Gowan Communications, Michael worked closely with UT Southwestern and Hopkins Medicine to create data-driven content strategies and develop content such as physician profiles to help patients and doctors connect. At the Duke University Pratt School of Engineering, he developed the organization’s web content strategy, managed social media campaigns, and led a complete site redesign.

On the UT Health San Antonio project, Michael will lead content strategy and oversee content development.

Bart Hubbard

Bart Hubbard

Chief Technology Officer

With over 25 years of experience working with the web, Bart is a director and strategist with expertise building usable, beautiful web solutions. He has guided countless web projects to success as a web team leader and has particular interest in content management systems, accessibility, usability, and best practices.

He served as Director of Web Strategy at Duke Medicine, where he led a team that included writers, designers, and developers who were responsible for a portfolio of sites comprising over 20,000 pages and garnering millions of visits per month. One project that was especially successful was a physician directory that compiled, de-duplicated, and refined content from multiple sources before syndicating it to other websites. The result was a user-friendly, searchable directory presented on the web.

At Gowan Communications Bart handles aspects of projects touching on technology — from front-end to back-end — and is adept at evaluating websites based on metrics, usability, SEO, and accessibility. He is also the resident SEO expert, with experience identifying opportunities, conducting keyword research, and tracking, as well as understanding the technology elements of a website that affect search ranking.

On the UT Health San Antonio project, Bart will serve as project manager and lead keyword research.

Rachel Landwehr

Rachel Landwehr

Director of Content Strategy

As Director of Content Strategy, Rachel helps plan, create, and manage web content projects that support our clients’ goals and strategic priorities. At Gowan Communications, she has worked on large content projects for clients such as the Johns Hopkins School of Medicine, Duke University, and Penn State.

Rachel has nearly 20 years of experience bringing ideas to life through writing, editing, and visual storytelling. Previously, she co-founded a video agency that helped purpose-driven organizations raise money and boost visibility. Her accomplishments include working with a nonprofit to increase donations by 136 percent and helping a social enterprise triple its rate of new Facebook followers.

She also spent several months creating short films for public health and educational organizations in Central America. Her work has earned an Emmy (Midsouth chapter), a MarCom Gold Award, and several awards from the NC Press Association.

On the UT Health San Antonio project, Rachel will help with content strategy and lead content writing and editing.

Our Associates

Our expanded team for the Multispecialty and Research Hospital will include:

Kathleen Yount

Kathleen has worked for academic medical centers since 1999, as a staff writer, editor, and freelancer. She previously served as a writer and editor for the University of Alabama at Birmingham and for Duke Medicine, crafting content for newsletters, magazines, marketing collateral, and websites. As a writer for Gowan Communications, she has enjoyed writing and editing for a wide range of institutions and a broad spectrum of online content, from blog articles to physician bios to customized content for private and academic hospitals, clinics, and health systems.

Liesl Wiederkehr

Liesl is an experienced writer and editor who specializes in healthcare and science content for consumer and physician/provider audiences. Since 2010, she has focused on developing informative marketing content for hospitals, healthcare systems, and science- and health-related organizations. She is particularly skilled at translating complex information into straightforward communications to educate and inform expert and consumer audiences alike. Liesl previously worked on content for UT Health San Antonio’s Mays Cancer Center.

Jeni Baker

Jeni has been editing and writing about medicine, research, science, and other topics since 1998. She has worked on content for many academic medical centers, including UT Southwestern Medicine, Duke Medicine, and Johns Hopkins Medicine. Jeni has also worked with Duke University (Nicholas School of the Environment, Pratt School of Engineering), NC State Alumni Association, Meredith College, Castle Connolly, and others.