Michael Gowan posts

What We Learned Migrating Over 5,000 Pages, Part One

In 2022, we manually migrated over 5,000 pages for several different clients. Those pages covered 12 sites, ranging from a few hundred pages to a few thousand. A website migration involves moving content from one content management system to another. In some cases, we...
The Evil Phrase: Click Here

The Evil Phrase: Click Here

All writers have a grammar pet peeve list -- phrases and writing errors that really get under our skin. It's/its. Their/there. But I think there's a whole other list of web writing pet peeves, and one sits at the very top: click here. Click here, when used as link...

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My Writing Process: Cook Until Done

My Writing Process: Cook Until Done

When the time comes to write an article, web copy, or any piece, I always know exactly where to start. At the beginning. Or at the end. Sometimes in the middle. I realized a few years ago that I don't think I've ever approached two pieces in the exact same way and had...

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What Is a Content Strategist?

What Is a Content Strategist?

Over the weekend I had to explain what I do to someone who doesn't deal with content, and I found it a good exercise. Finding the right words to make foreign concepts relevant and doing it succinctly -- that's a hallmark of good content. I wear many hats, but the most...

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