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7 Lessons Learned from Writing 1,000+ Physician Profiles

Over the years, we’ve written thousands of profiles, supporting large-scale projects for major academic medical centers. Along the way, we’ve learned a few lessons that can help streamline the process and maximize the impact of these profiles.

My Writing Process: Cook Until Done

by Michael Gowan | Dec 11, 2012 | Writing

When the time comes to write an article, web copy, or any piece, I always know exactly where to...

What Is a Content Strategist?

by Michael Gowan | Nov 11, 2012 | Content strategy

Over the weekend I had to explain what I do to someone who doesn't deal with content, and I found...

Assessing Content: Thinking like the Old and the New

by Michael Gowan | Oct 8, 2012 | Content strategy, Web strategy

For an existing site, one of the first things I recommend is a content assessment. This process...

Maintaining Web Content: The Real Work Begins

by Michael Gowan | Sep 8, 2012 | Content strategy

When it comes to web content, life begins after launch. Prelaunch is where all the excitement is:...

What’s Most Important in Writing Content?

by Michael Gowan | Aug 8, 2012 | Content strategy, Writing

Content creation is a multi-step process. Off the top of my head, I can think of these parts:...

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