Content strategy posts

7 Lessons Learned from Writing 1,000+ Physician Profiles

Over the years, we’ve written thousands of profiles, supporting large-scale projects for major academic medical centers. Along the way, we’ve learned a few lessons that can help streamline the process and maximize the impact of these profiles.

The Evil Phrase: Click Here

The Evil Phrase: Click Here

All writers have a grammar pet peeve list -- phrases and writing errors that really get under our skin. It's/its. Their/there. But I think there's a whole other list of web writing pet peeves, and one sits at the very top: click here. Click here, when used as link...

read more
What Is a Content Strategist?

What Is a Content Strategist?

Over the weekend I had to explain what I do to someone who doesn't deal with content, and I found it a good exercise. Finding the right words to make foreign concepts relevant and doing it succinctly -- that's a hallmark of good content. I wear many hats, but the most...

read more