Content strategy posts

Building Trust Through Content

We’ve got trust issues. As more and more content gets created and published, and differing information spreads, it gets harder to know who to believe. Information quickly becomes misinformation as it gets filtered through social media feeds. And deepfakes and...
The Evil Phrase: Click Here

The Evil Phrase: Click Here

All writers have a grammar pet peeve list -- phrases and writing errors that really get under our skin. It's/its. Their/there. But I think there's a whole other list of web writing pet peeves, and one sits at the very top: click here. Click here, when used as link...

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What Is a Content Strategist?

What Is a Content Strategist?

Over the weekend I had to explain what I do to someone who doesn't deal with content, and I found it a good exercise. Finding the right words to make foreign concepts relevant and doing it succinctly -- that's a hallmark of good content. I wear many hats, but the most...

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