Michael Gowan posts

Building Trust Through Content

We’ve got trust issues. As more and more content gets created and published, and differing information spreads, it gets harder to know who to believe. Information quickly becomes misinformation as it gets filtered through social media feeds. And deepfakes and...
How We’re Using AI

How We’re Using AI

Like many of you, we’re trying to stay on top of the latest developments in AI — though the speed of change makes that feel like a Sisyphean task. In the past year, we’ve gone from exploring options to experimenting to adopting what works (and discarding what...

read more
Balancing the “Wow” Factor

Balancing the “Wow” Factor

With so much content available online, it’s easy to want to write to extremes. If click bait has taught us anything – it’s that even when something is obviously over-the-top and false, people will react. But over-the-top writing – whether in tone or in substance – is...

read more