Like many of you, we’re trying to stay on top of the latest developments in AI — though the speed of change makes that feel like a Sisyphean task. In the past year, we’ve gone from exploring options to experimenting to adopting what works (and discarding what...
Last year we helped our clients move more than 5,000 pages from one content management system to another. We moved each page manually — and learned a lot about best practices and pitfalls. I previously talked about how important planning is in this process. Coming out...
In 2022, we manually migrated over 5,000 pages for several different clients. Those pages covered 12 sites, ranging from a few hundred pages to a few thousand. A website migration involves moving content from one content management system to another. In some cases, we...
In iOS 14.5, Apple will make a seemingly small change that could have a big impact. This change doesn’t have anything to do with how you use your phone. It involves a word, and serves as a reminder of how word choice matters. In its Apple Podcasts app, people will now...
With the transfer of Presidential power comes a transfer of ownership of who runs whitehouse.gov. As you might expect based on their difference in political philosophies, the two administrations have different approaches to the site. Comparing a few aspects of the two...
Every few years, you’ll have to do that thing you swore you’d never do again: migrate your site to a new platform. Whether it’s moving from Drupal 7 to Drupal 8, or moving to an entirely new content management system because you need new features, the site migration...
Videos are a great way to engage your audience, but they can get expensive and be very time consuming to produce. Here’s a quick — and relatively affordable — way to bulk up your video library: convert existing written material to video. Do you have a how-to article...
With so much content available online, it’s easy to want to write to extremes. If click bait has taught us anything – it’s that even when something is obviously over-the-top and false, people will react. But over-the-top writing – whether in tone or in substance – is...
Developing marketing plans (and the content to support them) can be an expensive and time-consuming endeavor. But by thoughtfully using what you already have – namely the expertise and ideas of your people – you can elevate your brand as well as the people within it....