Michael Gowan posts

What We Learned Migrating Over 5,000 Pages, Part Two

Last year we helped our clients move more than 5,000 pages from one content management system to another. We moved each page manually — and learned a lot about best practices and pitfalls. I previously talked about how important planning is in this process. Coming out...
Tell a Good Story

Tell a Good Story

We hear stories all the time—on TV, in songs, from friends. At its core, a story is simply a way of conveying information. But a story is more powerful than that. The difference between telling a story and reciting facts is that a story stays with you longer. We don't...

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Process: Plan It Out

Process: Plan It Out

I love it when a plan comes together. —Hannibal Smith, The A-Team Have you decided it's time to create a content strategy? Ready, set...plan. The first stage of a content strategy should be to plan; otherwise how would you know what you're trying to create a strategy...

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The Art of the Profile

The Art of the Profile

Most of the people you meet these days have already formed an impression of you. Before you ever get to shake hands and greet them with a smile, they know more about you than you'll have time to tell them during your initial meeting. Because they Googled you as soon...

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What Is Content Strategy?

What Is Content Strategy?

I've written before about what a content strategist does, but the field of content strategy continues to evolve—and splinter. Take a look at these definitions that Ahava Leibtag put together (nice job, Ahava!): Those give you some idea of the breadth of the roles and...

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