Rachel Landwehr posts

7 Lessons Learned from Writing 1,000+ Physician Profiles

by Rachel Landwehr | January 9, 2025 | AI, Content strategy, Writing | 0 Comments

Over the years, we’ve written thousands of profiles, supporting large-scale projects for major academic medical centers. Along the way, we’ve learned a few lessons that can help streamline the process and maximize the impact of these profiles.

Fine-Tuning an AI Model: What It Is, When to Use It, and How to Get Started

by Rachel Landwehr | Nov 29, 2024 | AI, Content strategy

Fine-tuning is a way to adjust a base AI model by teaching it new tricks using your unique data. Here’s what you need to know.

Top Web Design Trends for Higher Education in 2024

by Rachel Landwehr | Jun 17, 2024 | Web strategy

Flashy web trends may come and go, but these understated strategies can help you captivate your audience in a way that’s authentic, measured, and on-brand.

Creating High-Quality Videos—Without the High Cost

by Rachel Landwehr | Feb 21, 2024 | Video

Even if you have no money in your budget for video, you can make something that’s polished and compelling. These are our best tips for shooting professional-quality videos on a shoestring budget.

AI Test Drive, Part Two: DALL·E 2

by Rachel Landwehr | Feb 13, 2023 | Content strategy, Web strategy

DALL·E 2 is great fun. But does it provide any value for businesses and organizations that create content?

AI Test Drive, Part One: ChatGPT

by Rachel Landwehr | Jan 30, 2023 | Writing

There’s been quite a bit of buzz about artificial intelligence-powered programs and the implications for education, business, and interpersonal communication. We wanted to better understand the power of these tools and what they mean for businesses and organizations that create content. Here’s what we’ve learned.