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How to Match Content to Your Audience’s Needs

Content strategists love to say things like “the right content at the right time” (yes, I’ve used this phrase before). It’s clever and catchy, but what does it actually mean? It means serving your audience the most relevant content for where they are in their...
AI Test Drive, Part One: ChatGPT

AI Test Drive, Part One: ChatGPT

There’s been quite a bit of buzz about artificial intelligence-powered programs and the implications for education, business, and interpersonal communication. We wanted to better understand the power of these tools and what they mean for businesses and organizations that create content. Here’s what we’ve learned.