Write What You Know

The first rule of storytelling is “write what you know.” That doesn’t mean you can only write about things you’ve experienced firsthand; it means you should truly understand an idea, a person, or a situation before you try to tell a believable story about it. To...

Speak Clearly: Voice and Tone

Which of these would be the best way to speak to your audience? 1. “Thoughts? Send ’em our way.” 2. “To submit a comment, please complete the form below.” The answer: It depends. You need to define your voice and tone to determine which...

Tell a Good Story

We hear stories all the time—on TV, in songs, from friends. At its core, a story is simply a way of conveying information. But a story is more powerful than that. The difference between telling a story and reciting facts is that a story stays with you longer. We...

Process: Plan It Out

I love it when a plan comes together. —Hannibal Smith, The A-Team Have you decided it’s time to create a content strategy? Ready, set…plan. The first stage of a content strategy should be to plan; otherwise how would you know what you’re trying to...

The Art of the Profile

Most of the people you meet these days have already formed an impression of you. Before you ever get to shake hands and greet them with a smile, they know more about you than you’ll have time to tell them during your initial meeting. Because they Googled you as...

What Is Content Strategy?

I’ve written before about what a content strategist does, but the field of content strategy continues to evolve—and splinter. Take a look at these definitions that Ahava Leibtag put together (nice job, Ahava!): What is Content Strategy? from Aha Media Group...