Blog
What Is Content Strategy?
I've written before about what a content strategist does, but the field of content strategy...
Data-Driven Content Strategy: Everybody’s Doing It, You Should Too
Dan Ariely, a professor of psychology at Duke, recently tweeted: "If we have data, let’s look at...
Content Strategy in User Experience Design: The Prophets in the Process
I wrote a post for Triangle UXPA's blog about how content strategy is essential in user experience...
Get Your Hands Dirty: Create a Content Inventory
The content inventory is the unsung hero of content strategy – it’s an invaluable tool for content...
Content Requirements: The First Deliverable
If you want a successful content project, start with step one. Before the content launches, before...
Krug’s Trunk Test and Content: Where Am I?
In Don't Make Me Think, an excellent book on usability basics, Steve Krug talks about a trunk...
The Value of Boring: Templated Content
I am attracted to the new, the exciting, the different. I assume you are, too. As a writer,...
The Evil Phrase: Click Here
All writers have a grammar pet peeve list -- phrases and writing errors that really get under our...
My Writing Process: Cook Until Done
When the time comes to write an article, web copy, or any piece, I always know exactly where to...
What Is a Content Strategist?
Over the weekend I had to explain what I do to someone who doesn't deal with content, and I found...