Content strategists love to say things like “the right content at the right time” (yes, I’ve used this phrase before). It’s clever and catchy, but what does it actually mean? It means serving your audience the most relevant content for where they are in their...
We’ve got trust issues. As more and more content gets created and published, and differing information spreads, it gets harder to know who to believe. Information quickly becomes misinformation as it gets filtered through social media feeds. And deepfakes and...
Through years of collaborating with healthcare teams on newsletters of all kinds, we’ve uncovered a few key patterns that drive success. Here are best practices to help you create newsletters that are engaging, accessible, and strategically sound.
Here we are, another year into the Great AI Revolution. Since I last wrote about how we’re using AI, much has changed and little has changed. In 2024, many people experimented with using generative AI for creating content — and, depending on what you asked it to do,...
Over the years, we’ve written thousands of profiles, supporting large-scale projects for major academic medical centers. Along the way, we’ve learned a few lessons that can help streamline the process and maximize the impact of these profiles.
Fine-tuning is a way to adjust a base AI model by teaching it new tricks using your unique data. Here’s what you need to know.
Like many of you, we’re trying to stay on top of the latest developments in AI — though the speed of change makes that feel like a Sisyphean task. In the past year, we’ve gone from exploring options to experimenting to adopting what works (and discarding what...
Last year we helped our clients move more than 5,000 pages from one content management system to another. We moved each page manually — and learned a lot about best practices and pitfalls. I previously talked about how important planning is in this process. Coming out...
DALL·E 2 is great fun. But does it provide any value for businesses and organizations that create content?