The annual Healthcare Internet Conference occurred in November in Orlando, and as usual it offered numerous sessions of interest to healthcare web, marketing, and communications teams. It had been a few years since I'd attended one; with fresh eyes, I noticed several...
Let's just agree up front that mobile devices have changed the web and there's no going back. One of the results of this web evolution has been a term you may be getting tired of: responsive design. Responsive design is, at its core, a straightforward technique of...
A recent report on on-page SEO by Raven Tools took the data obtained by their Site Auditor product—data from over 200 million pages crawled—and summarized their findings. Their #1 key finding was that 78 percent of all on-page SEO issues were image related. They went...
For an existing site, one of the first things I recommend is a content assessment. This process involves evaluating the content on the page for clarity and comprehension, but also looking for what is missing. To do this, I have to think like a new user, but I also...