Writing posts

AI and Content Creation: Finding a Balance

Here we are, another year into the Great AI Revolution. Since I last wrote about how we’re using AI, much has changed and little has changed. In 2024, many people experimented with using generative AI for creating content — and, depending on what you asked it to do,...
Best of Intentions

Best of Intentions

I’ve written before about keeping the content experience clean and lean, and after every redesign project I work on, my feelings about it get stronger. (If you’re one of my kids who’s around when I start sighing and throwing my hands up, you might even say I get a...

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Asking the Right Questions

Asking the Right Questions

A key to a successful content project is being prepared before you begin creating anything. That means you need to ask the right questions well ahead of any content work. While the specific questions will change based on the project, here are some questions that are...

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Against Content Minimalism

Against Content Minimalism

At the recent 2015 Healthcare Internet Conference in Orlando, several groups presented on content strategy. I sensed a clear theme: Slim is in. Everybody wants to cut content. I'm taking a stand against this. Not because we're a content-first company, but because...

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Bring on the Robowriters

Bring on the Robowriters

I'm being replaced by machines, and I'm okay with it. Over the past few years, several companies have developed software and algorithms that can take basic data and transform it into content for their sites. Newspapers use these tools to write simple stories, like a...

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Write What You Know

Write What You Know

The first rule of storytelling is “write what you know.” That doesn’t mean you can only write about things you’ve experienced firsthand; it means you should truly understand an idea, a person, or a situation before you try to tell a believable story about it. To...

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Tell a Good Story

Tell a Good Story

We hear stories all the time—on TV, in songs, from friends. At its core, a story is simply a way of conveying information. But a story is more powerful than that. The difference between telling a story and reciting facts is that a story stays with you longer. We don't...

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