Against Content Minimalism

Against Content Minimalism

At the recent 2015 Healthcare Internet Conference in Orlando, several groups presented on content strategy. I sensed a clear theme: Slim is in. Everybody wants to cut content. I’m taking a stand against this. Not because we’re a content-first company, but...

Bring on the Robowriters

I’m being replaced by machines, and I’m okay with it. Over the past few years, several companies have developed software and algorithms that can take basic data and transform it into content for their sites. Newspapers use these tools to write simple...

Write What You Know

The first rule of storytelling is “write what you know.” That doesn’t mean you can only write about things you’ve experienced firsthand; it means you should truly understand an idea, a person, or a situation before you try to tell a believable story about it. To...

Tell a Good Story

We hear stories all the time—on TV, in songs, from friends. At its core, a story is simply a way of conveying information. But a story is more powerful than that. The difference between telling a story and reciting facts is that a story stays with you longer. We...

The Value of Boring: Templated Content

I am attracted to the new, the exciting, the different. I assume you are, too. As a writer, writing the same old thing 50 different ways is not new or exciting. In fact, that’s writing at its most boring. But, in a lot of instances, readers find it more valuable than...

The Evil Phrase: Click Here

All writers have a grammar pet peeve list — phrases and writing errors that really get under our skin. It’s/its. Their/there. But I think there’s a whole other list of web writing pet peeves, and one sits at the very top: click here. Click here, when...