All writers have a grammar pet peeve list -- phrases and writing errors that really get under our skin. It's/its. Their/there. But I think there's a whole other list of web writing pet peeves, and one sits at the very top: click here. Click here, when used as link...
When the time comes to write an article, web copy, or any piece, I always know exactly where to start. At the beginning. Or at the end. Sometimes in the middle. I realized a few years ago that I don't think I've ever approached two pieces in the exact same way and had...
Content creation is a multi-step process. Off the top of my head, I can think of these parts: Voice and tone: Who are you writing as? Voice and tone tells the reader a lot about the company or publication’s intent. Grammar and consistency: Content needs to obey the...