Digital Content for Academic Medical Centers
You’re helping patients, students, and faculty. We’ll help you communicate and engage with them.
Academic medical centers face unique challenges in communications: You have broad missions addressing a variety of audiences, each of which has its own goals when engaging with you online. We have extensive experience meeting the needs of AMCs—and their patients, students, and faculty.
We’ve worked with some of the top academic medical centers in the country to develop content and websites, including:
A Proven Process that Works for AMCs
Since we know well the internal pressures that AMCs face, our development process was designed to alleviate common issues that arise. We involve key stakeholders throughout, and make sure everyone understands the goals of a project. We interview subject matter experts to learn the important details about what makes your organization unique, and work closely with those experts to ensure messaging meets your needs.
Our goal is to make the process as easy and smooth for our clients as possible.
Services for Academic Medical Centers
AMCs have special communication needs because of the breadth of services they offer. We match those needs with a variety of content:
Location and clinic sites and pages
Condition and treatment content
Fellowship and residency sites and sections
Department and division sites and sections
We don’t provide just copy – best practices in digital content continually evolve, and our team stays on top of the most effective guidelines and approaches. We assess the entire digital experience, including information architecture, accessibility, and search engine optimization.
How Can We Help You?
Gowan is here to help you achieve your digital communication goals. Contact us to learn how we can assist you and your academic medical center.