Blog
7 Newsletter Best Practices for Healthcare Communication Teams
Through years of collaborating with healthcare teams on newsletters of all kinds, we’ve uncovered a few key patterns that drive success. Here are best practices to help you create newsletters that are engaging, accessible, and strategically sound.
AI and Content Creation: Finding a Balance
Here we are, another year into the Great AI Revolution. Since I last wrote about how we’re using...
7 Lessons Learned from Writing 1,000+ Physician Profiles
Over the years, we’ve written thousands of profiles, supporting large-scale projects for major academic medical centers. Along the way, we’ve learned a few lessons that can help streamline the process and maximize the impact of these profiles.
Fine-Tuning an AI Model: What It Is, When to Use It, and How to Get Started
Fine-tuning is a way to adjust a base AI model by teaching it new tricks using your unique data. Here’s what you need to know.
Top Web Design Trends for Higher Education in 2024
Flashy web trends may come and go, but these understated strategies can help you captivate your audience in a way that’s authentic, measured, and on-brand.
Creating High-Quality Videos—Without the High Cost
Even if you have no money in your budget for video, you can make something that’s polished and compelling. These are our best tips for shooting professional-quality videos on a shoestring budget.
How We’re Using AI
Like many of you, we’re trying to stay on top of the latest developments in AI — though the speed...
HIPAA and Google Analytics Alternatives
Google Analytics has ruled the web analytics market for many years, but where do you turn when HIPAA compliance is a necessity?
What We Learned Migrating Over 5,000 Pages, Part Two
Last year we helped our clients move more than 5,000 pages from one content management system to...
AI Test Drive, Part Two: DALL·E 2
DALL·E 2 is great fun. But does it provide any value for businesses and organizations that create content?