We work with many of our clients on a long-term basis – and something that comes up often is the request to add new pages to a site. This isn’t inherently bad – there are a lot of solid reasons for creating new pages. However, far too often a request for a new page...
I was recently browsing cheap Bluetooth speakers and discovered that while sales for these things are huge, quality content is not high on the agenda for these companies. To wit, here's the speakerphone and suction cup description for the LESHP Pocket Mini: With the...
A key to a successful content project is being prepared before you begin creating anything. That means you need to ask the right questions well ahead of any content work. While the specific questions will change based on the project, here are some questions that are...
We make a lot of site maps. It's a fundamental step in planning any content or web project. We used to use Omnigraffle for this task; and while it creates elegant looking site maps, a single site map took a long time to create and just as long to update—especially...
At the recent 2015 Healthcare Internet Conference in Orlando, several groups presented on content strategy. I sensed a clear theme: Slim is in. Everybody wants to cut content. I'm taking a stand against this. Not because we're a content-first company, but because...
I'm being replaced by machines, and I'm okay with it. Over the past few years, several companies have developed software and algorithms that can take basic data and transform it into content for their sites. Newspapers use these tools to write simple stories, like a...
There's fleeting style, and then there's timeless style. You content has a style, too, and it's saying something to everybody who visits. When we think about style, we often refer to clothes or a haircut or a color preference. But what we really mean is your...
The first rule of storytelling is “write what you know.” That doesn’t mean you can only write about things you’ve experienced firsthand; it means you should truly understand an idea, a person, or a situation before you try to tell a believable story about it. To...
I'm midway through another content inventory, one I'd been putting off for a couple of days while I tried to find the mental space to get started. It can seem so daunting before you start: visiting each page and cataloging it—almost like assembly line work. Where's...