Content strategy posts

7 Newsletter Best Practices for Healthcare Communication Teams

Through years of collaborating with healthcare teams on newsletters of all kinds, we’ve uncovered a few key patterns that drive success. Here are best practices to help you create newsletters that are engaging, accessible, and strategically sound.

Best of Intentions

Best of Intentions

I’ve written before about keeping the content experience clean and lean, and after every redesign project I work on, my feelings about it get stronger. (If you’re one of my kids who’s around when I start sighing and throwing my hands up, you might even say I get a...

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Keeping it Clean and Lean

Keeping it Clean and Lean

We work with many of our clients on a long-term basis – and something that comes up often is the request to add new pages to a site. This isn’t inherently bad – there are a lot of solid reasons for creating new pages. However, far too often a request for a new page...

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Asking the Right Questions

Asking the Right Questions

A key to a successful content project is being prepared before you begin creating anything. That means you need to ask the right questions well ahead of any content work. While the specific questions will change based on the project, here are some questions that are...

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Against Content Minimalism

Against Content Minimalism

At the recent 2015 Healthcare Internet Conference in Orlando, several groups presented on content strategy. I sensed a clear theme: Slim is in. Everybody wants to cut content. I'm taking a stand against this. Not because we're a content-first company, but because...

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