Content strategy posts

AI Test Drive, Part Two: DALL·E 2

DALL·E 2 is great fun. But does it provide any value for businesses and organizations that create content?

Asking the Right Questions

Asking the Right Questions

A key to a successful content project is being prepared before you begin creating anything. That means you need to ask the right questions well ahead of any content work. While the specific questions will change based on the project, here are some questions that are...

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Bring on the Robowriters

Bring on the Robowriters

I'm being replaced by machines, and I'm okay with it. Over the past few years, several companies have developed software and algorithms that can take basic data and transform it into content for their sites. Newspapers use these tools to write simple stories, like a...

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Write What You Know

Write What You Know

The first rule of storytelling is “write what you know.” That doesn’t mean you can only write about things you’ve experienced firsthand; it means you should truly understand an idea, a person, or a situation before you try to tell a believable story about it. To...

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Speak Clearly: Voice and Tone

Speak Clearly: Voice and Tone

Which of these would be the best way to speak to your audience? "Thoughts? Send 'em our way." "To submit a comment, please complete the form below." The answer: It depends. You need to define your voice and tone to determine which approach is appropriate. If you're...

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Tell a Good Story

Tell a Good Story

We hear stories all the time—on TV, in songs, from friends. At its core, a story is simply a way of conveying information. But a story is more powerful than that. The difference between telling a story and reciting facts is that a story stays with you longer. We don't...

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