When the COVID-19 pandemic struck, health care systems faced an urgent need to communicate with patients and the community. UT Southwestern Medical Center created a new section on its site to push out information and help patients stay informed. Challenge: UT...
WakeMed regularly publishes blog posts on health topics to help inform its audience, promote services, and generate traffic to its site. Challenge: WakeMed needed a way to keep a flow of content on its blog with limited internal resources. They wanted timely, relevant...
Duke Department of Head and Neck Surgery & Communications Sciences publishes an annual newsletter, Connections, to help promote its research, education, and patient care efforts. It's available both as a printed piece and a digital publication. Challenge: Write...
WakeMed Key Community Care (WKCC) is an Accountable Care Organization (ACO) that is a collaboration between WakeMed Health & Hospitals and Key Physicians. It brings together more than 470 primary care providers with a leading health system and an additional 1500...
Raleigh Neurosurgical Clinic is a clinic in Raleigh, NC, with over 60 years of history serving the community. Their team of dedicated neurosurgeons and specialists perform over 1,500 back and neck procedures every year. Challenge: The clinic wanted to redesign its...
Duke’s Master of Management in Clinical Informatics (MMCi) is a twelve-month program specifically designed to teach the business of healthcare to individuals interested in a variety of disciplines in clinical informatics. Challenge: MMCi wanted to rebrand with an...
Wake Forest School of Medicine is one of the leading medical training institutions in the country. As part of a complete revamp of its digital presence, we worked closely with the school's leaders to improve the content that promotes its vision and expertise....
Duke University Department of Surgery Residency and Fellowship Programs are among the most sought after training opportunities in the country for medical professionals. Challenge: Increase the number and quality of applicants for the positions; better communicate the...
Johns Hopkins Medicine is perennially ranked among the top academic medical centers and its website is one of the most visited health sites in the world. Challenge: Hopkins Medicine physicians often had several profiles scattered across various sites, making accuracy...