Our team writes a variety of content—from physician spotlights to long-form companion articles for annual distinction lists—that reflects Castle Connolly’s mission.
Castle Connolly Articles
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Content strategy posts
UT Southwestern Medical Center Office of International Affairs
UT Southwestern's Office of International Affairs supports more than 2,000 international students and scholars from more than 40 countries. It wanted to transform its website to provide guidance on the often complicated processes and procedures its audience needs to...
Duke Head and Neck Surgery & Communication Sciences Publication
The Duke Department of Head and Neck Surgery & Communications sought to create a publication to commemorate its five years as a department. They wanted a beautiful and informative printed piece to share with faculty, staff, and alumni. Challenge: Produce an...
NC State Counseling Center
As part of a comprehensive effort to improve access to counseling services at NC State University, the Counseling Center sought to revamp its website, with key input from students driving the redesign. Challenge: Improve the website to make it easier for students to...
Rhodes Information Initiative at Duke (2022)
The Rhodes Information Initiative at Duke brings take an interdisciplinary approach to big data, involving undergraduates, graduate students, and faculty from across Duke University. The program had grown since 2017 when we redesigned their website. With a growing...
Duke School of Medicine Drupal Migrations
Duke School of Medicine moved to a federated model for all of its websites for more consistent branding and reduced cost of maintenance. As part of the change, its sites migrated from Drupal 7 to Drupal 9, using new content types and paragraphs. The sites needed to be...
Duke MIDS Site
Duke's Master in Interdisciplinary Data Science Program is a leader in training people to use data to generate innovation and insights. After the program launched in 2018, its offerings had grown and developed beyond the capabilities of its site. Challenge: Duke MIDS...
Wake Forest Baptist Health Philanthropy
As an academic medical center, Wake Forest Baptist Health (now Atrium Health Wake Forest Baptist) depends on the support of the community and alumni to help make its mission possible. The Philanthropy Office leads those fundraising efforts. Challenge: The Philanthropy...
UT Southwestern COVID-19 Response Content
When the COVID-19 pandemic struck, health care systems faced an urgent need to communicate with patients and the community. UT Southwestern Medical Center created a new section on its site to push out information and help patients stay informed. Challenge: UT...