As part of a comprehensive effort to improve access to counseling services at NC State University, the Counseling Center sought to revamp its website, with key input from students driving the redesign. Challenge: Improve the website to make it easier for students to...
Content Strategy posts
Rhodes Information Initiative at Duke (2022)
The Rhodes Information Initiative at Duke brings take an interdisciplinary approach to big data, involving undergraduates, graduate students, and faculty from across Duke University. The program had grown since 2017 when we redesigned their website. With a growing...
Duke School of Medicine Drupal Migrations
Duke School of Medicine moved to a federated model for all of its websites for more consistent branding and reduced cost of maintenance. As part of the change, its sites migrated from Drupal 7 to Drupal 9, using new content types and paragraphs. The sites needed to be...
Duke MIDS Site
Duke's Master in Interdisciplinary Data Science Program is a leader in training people to use data to generate innovation and insights. After the program launched in 2018, its offerings had grown and developed beyond the capabilities of its site. Challenge: Duke MIDS...
Wake Forest Baptist Health Philanthropy
As an academic medical center, Wake Forest Baptist Health (now Atrium Health Wake Forest Baptist) depends on the support of the community and alumni to help make its mission possible. The Philanthropy Office leads those fundraising efforts. Challenge: The Philanthropy...
UT Southwestern COVID-19 Response Content
When the COVID-19 pandemic struck, health care systems faced an urgent need to communicate with patients and the community. UT Southwestern Medical Center created a new section on its site to push out information and help patients stay informed. Challenge: UT...
WakeMed Blog Posts
WakeMed regularly publishes blog posts on health topics to help inform its audience, promote services, and generate traffic to its site. Challenge: WakeMed needed a way to keep a flow of content on its blog with limited internal resources. They wanted timely, relevant...
Wake Forest School of Medicine Education and Training
Wake Forest School of Medicine is one of the leading medical training institutions in the country. As part of a complete revamp of its digital presence, we worked closely with the school's leaders to improve the content that promotes its vision and expertise....
Johns Hopkins Medicine Physician Profiles
Johns Hopkins Medicine is perennially ranked among the top academic medical centers and its website is one of the most visited health sites in the world. Challenge: Hopkins Medicine physicians often had several profiles scattered across various sites, making accuracy...